The project above shows that I understand the fundamentals of UX design principles. For this project, I took Instagram through all stages of the design process, including customer journey mapping, user personas, interface design, testing, user interviews and iterative development. From conception to final product, I shaped a working digital product.

The project above shows that I have a comprehensive understanding of the latest tools, techniques and best practices in UI design and experience. I am able to critically assess different UI methodologies, design and iterate an app interface and use a range of design methodologies and software tools to produce and was able to test prototypes from the ground up.